Understanding the soul of a product (or of an organization) requires conversation—about what you believe in, about fundamental values, about quality. These ideas must be argued and agreed. Likewise, expressing the soul of a product requires still more conversations, still more argument and agreement. At this level, design is conversation. — Hugh DUbberly
Life is very much like a modular system. We all have options to pick and choose certain things that we believe benefit us. Anything from who our friends are (personally & on social media) to what shoes we buy. All of our choices affects how we live our life and although it might be an obvious concept, bringing that further into the products we interact with on a daily basis opens up a new level of awareness of how we live and/or how we want to live.
I color coordinate the objects in my room with shades of white, beige and brown to bring a feeling optimism, relaxation and homeliness. I enhance those qualities when I introduce a plant or two.
A college freshman might bring sentimental objects to his dorm room to also give him a sense of homeliness in a new environment. Sentimental objects like a family picture or family heirloom are all part of the big picture of how we perceive our place, our things and thus ourselves (Noun).